Websites have become more critical than ever in a world heavily reliant on technology, which means your business must make sure your website is professional, modern, and attractive enough to attract customers and convince them to convert. Even if you have a brick-and-mortar store, having a website serves as your virtual storefront, expanding your reach to online audiences who would have never heard of you without stumbling upon your online presence.
Given the millions of websites out there and the short attention span held by most of today’s society, it’s crucial to make sure your website stands out while staying true to your business values. Getting your target audience to stay long enough on your website to browse, sign up for more content, and eventually purchase will significantly impact your return on investment, contributing to your success.
Measuring the Success of Your Website
Putting your business online involves extra, although worthwhile, costs. As an entrepreneur, anything that involves putting down money merits extra thought and consideration to ensure you get a good return on investment.
It can be tricky to measure your website performance in some aspects, like brand awareness. The good news is that others are easily measurable, thanks to many tools you can use online, giving you the rates of quality leads, closing customers, and returning customers. If you see a constant stream of new customers who return to your website regularly, have a good number of referrals, and enjoy a high landing page conversion rate, your website is undoubtedly playing a substantial role in your success.
How Website Design Affects Your Success
A big part of your website is its design. Buying a template and setting up your website by yourself is certainly a cheap way to do it, but this can cost you numerous opportunities, as your target audience will recognize the blandness and generic nature of a readily available template. It’s essential to have your website reflect your brand to make it distinct enough to earn your customers’ attention long enough to browse and purchase from you.
One way to assess your website is to put yourself in your customers’ shoes and browse your website. Today’s consumers want websites that load fast, are simple to navigate, are clean and attractive, and provide high-quality, helpful information. If your website design is subpar, people will be more inclined to leave without looking around as they’ll believe your business isn’t committed to presenting itself professionally. Your website is responsible for giving a solid first impression to your customers, but it will be considerably challenging to pique their interest again if you fail to do so.
Web Design Features That Affect Your ROI
An easier way of determining your website’s attractiveness and professionalism is to know what it shouldn’t have. Here are some features that can tank your success and bring down your ROI:
1. Irritating Popups
Popups can do wonders for your website, but only when they’re strategically used. If they pop up too often, your visitors will get frustrated and leave your website.
2. Too Many Links and Ads
Links are excellent for bringing visitors to other parts of your website, encouraging them to spend more time on it. However, if you add too many links and ads, you’ll slow down your website and disrupt the browsing experience.
A cluttered website will not only turn off your visitors but will also affect your search engine optimization performance since they can’t index and rank your content efficiently. As a result, your website will be far from the first page. Instead, opt for a clean, simple, and organized website, which will vastly improve your chances of ranking well.
4. Irrelevant Content
One way to keep your visitors coming back is by providing compelling, informative content. However, if you fill your website with irrelevant information, your visitors won’t have any reason to return, affecting your ROI.
5. Images That Take Too Long to Load
Visitors want everything to load immediately, especially if an image is said to contain important information. If it takes too long to load, they’ll immediately leave your website.
Your website design plays a fundamental role in your business’s success. By working with a proper website designer that fully understands your brand and values, you’ll have a beautiful, compelling website that your visitors will love.
If you’re looking for a website designer in Calgary, let us know at Distinctive Marketing Solutions! We specialize in e-commerce website design, search engine optimization, and pay-per-click advertising. Contact us today to get started on building your business a stunning website!