Modern web design has come a long way since the early days of the Internet. Websites can no longer look like old newspaper classified sections. A website’s design must come as a complete package, from the visual appeal to the user experience and the SEO optimization to help the site rank higher on Google searches. This is a list of the core components that are necessary for the website to be effective:
1. Visual Appeal
Visual appeal is what catches the attention of the audience first. Good-looking websites are more likely to be visited than ugly ones. This is one of the first things that the viewers notice and judge. With the influx of new visitors, your website will rank higher on search engine result pages. Take a look at the competitive websites in your niche, what makes them unique and how they stand out. Try to incorporate the same techniques in your website’s design.
2. User Experience
The user experience is the next thing that you should focus on. The website’s design must look good and feel good. Good user experience leads to better rankings and more traffic. This can be done by improving the website’s performance, by making it faster, smoother and more responsive. The navigation should be clean and simple. Make sure to include a search box with an auto-suggest feature to improve the user experience.
SEO is an important factor for the overall success of the website. Try to make the website more search engine friendly. This is based on the content of the website and the way it is designed. This means that you need to write interesting, relevant and optimized content.
The design should include features that will help the website to rank higher on search engine result pages. For example, make sure that you have optimized the title, the meta description and the content of the website. The website should have good internal and external links, which can help rank higher for specific keywords.
4. Proper Management
Updating your website regularly is a good practice. This can be easily done by adding fresh and relevant content. If you have a blog section, then you can utilize it a lot. This can help you to keep the users on your website instead of letting them move on to a competitor’s website. Include a blog section and use it regularly to update and share information with your visitors. This will keep them interested and engaged.
Ensuring the website’s security is another important aspect of the design. This is done by using a combination of SSL, web application firewall, website backup plans and security software to monitor your website’s activity.
The success of your website depends on the way you design it. Make sure to leverage all the techniques in the design to make it a complete package. This is important if you are looking to generate more traffic and succeed in your online business.
At Distinctive Marketing Solutions, we believe that taking advantage of the latest solutions in marketing and technology is crucial to the success of your business. Whether you’re already an established company or just starting out, our team of innovators is here to help you skyrocket your company’s growth. When it comes to Calgary website design and marketing services, trust only Distinctive Marketing Solutions. Contact us today to get started.