What is On Page SEO?
On-page SEO is the practice of optimizing web page content on the page. It means that this is a process of optimization of the page for search engines and users. This process includes optimizing title tags, keywords, heading tags, meta descriptions, content, internal links, and URLs.
Is On Page SEO Important?
There is no doubt that On-page SEO is important. Because it helps search engines understand your website and its content, as well as to identify whether it is relevant to a search. Google is implementing complex algorithms to make things more trusted and user-readable. So, this is a must for getting higher rank on google.
So on-page SEO is important.
Now, we will learn how to do this On Page SEO perfectly and improve SEO rankings.
SEO Optimized Content
In this part, I’m going to show you how to optimize every page on your website.
Put Your Target Keyword In The First Paragraph
This is an old on-page SEO tactic that still makes sense. Just use your main keyword once in the first 100-150 words of your article. Because as we discussed earlier that Google puts more emphasis on terms that show up early in your page. This helps Google to understand your page.
Keep Your Blog Post Title in an H1 Tag
It has stated by Google that using an H1 tag helps Google understand the structure of the page. Most platforms automatically add the H1 tag to your blog post title. If that’s the case, you’re all set. But that’s not always the case. You have to check your site’s code to make sure your title is wrapped in an H1 and your keyword is inside of that H1 tag.
Wrap Subheadings in H2 Tags
You have to include your target keyword in at least one subheading and wrap that subheading in an H2 tag. Is an H2 tag make or break your on-page SEO?
The answer is No. But it can’t hurt. An SEO experiment have shown that keeping your target keyword in an H2 tag can make a dent of course.
Keyword Frequency means how many times your keyword appears in your content. Experience says that it definitely works.
Think about it this way:
Envision that you have a page that Google think is about a particular keyword. In any case, that keyword just shows up once on the page. This isn’t about keyword stuffing or anything like that.
Use External (Outbound) Links
These type of links helps Google figure out your page’s topic. It will increase rankings boost and increase your websites Domains Authority (DA), Page Authority(PA), Trust Flow(TF) and Citation Flow(CF). So these metrics are important as you know the more high metrics your domain have, the better ranking it will be. But now a days the DA PA varies but if the web page contains good outbound link, then it can be compromising.
Optimize Your URLs for SEO
Your URL structure is an underestimated piece of on-page SEO. Indeed, Google as of late began to utilize strange forms of URLs in the query items. In any case, and still, after all that, the terms that you use in your URL appear here. Besides, URLs in the portable and work area SERPs are presently over the title tag. So I’d state that your URL is in reality more significant now than previously.
Create SEO-friendly URL by:
Make your URLs short
Include a keyword in every URL
Optimize Title and Description Tags
Google stated that title tags help a lot with your rankings. So you must have to optimize them. And that’s the same case with your description. Google uses your description to understand the content on your page, as well as searchers, use it to figure out which result to click on.
Actually the title tag is the most important on-page SEO factor. Because your title tag gives search engines an overview of your web page. So, it is said that the closer the keyword is to the beginning of the title tag, the more weight it has with search engines. But it’s not mandatory to use the keyword at the very beginning of your title because It doesn’t always make sense to do that.
So, let’s see how you will do that.
Use Title Tag Modifiers
By using modifiers like “best”, “guide”, “checklist”, “fast” and “review” can help you to get rank for long-tail keywords. So, its a technique too to increase the CTR.
Use Unique, Keyword-Rich Meta Descriptions
Google recommended writing meta descriptions by own. Because a good meta description helps your result stand out from the crowd, which can boost your organic CTR. You have to include your keyword once in your description. Because google makes the keyword BOLD on search result snippets.
Write SEO Content
So, it’s time to publish content that deserves to rank on Top. This process can be done by using keywords on your page.
For getting rank in 2020, content needs to be:
Optimized for search intent
And at this point, I’ll show you how to make sure that your SEO content contains proper Quality and Unique.
When the term “unique” is said, it’s not just talking about duplicate content. I mean publishing something new. Not anything which is already there.
That can be:
A new tip or strategy
A better list of curated resources
Strong design and UX
New case study
Streamlined step-by-step process
According to research, 4 million blog posts come out every single day. So if you want your content to stand out and get noticed, it needs to be SUPER valuable and UNIQUE.
Few ways to make your SEO content valuable:
Add details: Images, charts, and steps make it easy for someone to put your content into practice.
Crisp writing: A Strong copywriting will make your content more engaging.
New material: New strategies, steps, and examples helps to create valuable content.
Expert authors: It is seen that Most content is written by people that have never done the thing they’re telling you to do. Content from someone who is experienced is always more valuable than someone written by a random freelance writer with less experience.
Optimize for CTR
Your organic click-through rate is important for rankings. First, It is assumed that CTR is a Google ranking factor. The second thing is that, increasing your CTR can drive more traffic to your site. And of course, this is VERIFIED!
You can improve your organic CTR by:
- Use “Question Title Tags”
- Fill In Missing Meta Descriptions
- Use Review or FAQ Schema
- Add Some Emotion to Your Title Tags
- Add the Current Year to Title and Description
On-Page UX Signals
In this section, I’ll show you how to optimize your content for user experience Signals. You may want to know that Does Google really pays attention to Dwell Time, Bounce Rate, and other user interaction signals?
Now it’s time to show you how to make sure that your content keeps Google searchers on your page.
Push Content Above the Fold
People nowadays normally want their answer fast when they enter a new site. To be clear: it’s OK to have an image at the top of your post. But if it pushes your content down the page, that’s bad.
Chunk Your Content
Try to use as much as Subheading, Bullet points, Images, and Charts. It will attract the readers to read your article and stay on the page. So, in that way, it will reduce the bounce rate and increase the Dwell time.
Make an Active Community
A high-quality community section gives people something to read and share. And they make interaction and that helps other people to engage and your site will be going to many people and popularity will increase.
Advanced On-Page SEO Tips
This last section is a list of some of my favorite on-page SEO techniques. So if you’ve optimized your page’s title and H1 tags, here are a handful of tips that will help take your on-page SEO to the next level.
Use Original images
Do not use such type of images which are copyright. Try to use copyright-free images so that will obviously good practice. If you don’t get any relevant copyright-free image, you can hire a designer and with some bucks, you can make awesome Images that will attract the customers.
Boost Your Page Speed
Google has stated that page loading speed is an SEO ranking signal and this has become more IMPORTANT in 2020. So try to reduce the page speed to decrease the bounce rate. Otherwise, you will definitely lose organic visitors day by day.
You have to give an elucidating filename and alt text to each image. This enables Google to comprehend what each picture is appearing. Furthermore, in the event that it bodes well, make one picture enhanced around your objective watchword. So utilize a filename that incorporates your objective watchword. Also, utilize that equivalent watchword as a major aspect of your picture alt labels. Another motivation to enhance your pictures for SEO: it provides web indexes another insight of what your page is about which can assist it with positioning higher.
Voice Search SEO
Voice search is growing super fast and the best way to optimize your content for voice search is to create FAQ pages.
You can read the article from Backlinko to get ideas about voice search SEO.
So that’s all for today. Hope it will help you to understand the idea of On Page SEO. Write a comment if you think that it’s helpful. You can ask your questions too.